John McCain's team is 100% effective at hitting Barry Obama where it hurts - his ego. He has effectively used an ad campaign telling a story of an Obama so sure that he is the chosen one that he doesn't have to have any actual experience or substance at all.
In fact, his team is effectively doing so with the words, not of Republicans, but of angry democrats - including Biden and Clinton.
Here is the latest ad - in which Hillary Clinton admits that McCain has life experience, while Obama has a speech in 2002.
The barrage of ads against Obama have given rise to "Obama Doubt" - not necessarily amongst the Obamanites (who would surely drink the Kool-Aid for Obama in order to catch the UFO Comet) - but rather amongst Independents who are undecided. The tactic makes experience the issue, makes Obama the issue. It asks, literally, what the experts think about Obama's ability to lead...
The answer throughout the primaries, and now into the general election is simple: Obama is inexperienced.
This gem of an ad campaign has worked to pull McCain and Obama to a dead tie - 47% - 47% in the latest CNN poll - and that was AFTER Obama's VP bump...
More importantly, McCain has hyped up a huge bump for Obama after the convention - which if it does not occur further tarnishes Obama's perception (or deception) of perfection.
And to round out the new McCain ads - a Hillary supporter and delegate officially and publically defects to McCain - stating that "it's OK - really" to vote for McCain if you are a democrat. Like I said - a gem!